Audience Targeting

Use Intelligems' audience targeting tool to include/exclude or assign specific treatment to certain traffic for your test


In this article

What is Intelligems Audience Targeting?

Intelligems audience targeting allows you to assign specific treatment to certain segments of traffic that visit your site while your test is live. Audiences are targeted based on the URL they first land on the site with. URL parameters supported include:

  • utm_source
  • utm_medium
  • utm_campaign
  • utm_term
  • utm_context
  • gclid
  • gclsrc
  • dclid
  • fbclid
  • wickedsource

Examples of Audience Targeting

Including traffic from a specific campaign

See below for an example of how to include only traffic from a specific campaign. Please note that in this case 'my-campaign' is an example, but the text for this field will be determined by your actual campaign (which you will need to set up).

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Exclude traffic from a specific campaign

See below for an example of how to exclude traffic from a specific campaign. Please note that in this case 'my-campaign' is an example, but the text for this field will be determined by your actual campaign (which you will need to set up).

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Assigning a test group to visitors from a specific campaign

See below for an example of how to exclude traffic from a specific campaign. Please note that in this case 'my-campaign-a' and 'my-campaign-b' are examples, but the text for this field will be determined by your actual campaign (which you will need to set up).

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What if a visitor visits my site multiple times?

Intelligems will store the test group information based on the visitor's first visit to the site. So for instance, if a user first lands on the site and assigned to a test group and later returns through a URL with a URL parameter you've chosen to exclude, that user will remain assigned to the original test group.

Which plans are eligible for audience targeting?

Customers on our Sapphire, Ruby, Diamond and Plus plans can use our audience targeting feature