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How to Set Up Campaign Tests in the App

Intelligems enables your organization to run real-time split tests on different promotions. This article will walk you through how to run a Campaign test with Intelligems, as well as some best practices to keep in mind.

In this article:

Step 1: Create a new test.

Navigate to the 'A/B Tests' tab in the menu on the left-hand side of the Intelligems app. Once there, click 'Create New Test' above the experiments table. Select 'Campaigns' and 'Create Test.'

Step 2: Create your test groups.

Fill in the Test Name and Test Description of the experiment you are creating.

✨ Put some detail in the name and description! Tests can be live for several weeks, and people do sometimes forget how they set things up 🙂 your later-self will thank you!

Create between two and five groups to include in the test by clicking on the blue ‘+’ button. Name the groups - this won't be visible externally, but will help make the analytics dashboard clear.

✨ The more groups you have, the longer it will take to get statically significant results. You’ll need >100-200 orders for each group in the test to be confident in the results.

Once you've added your groups, use the dropdown under each to select which Campaign will be used for that group. You can select Campaigns that you have already set up, or create a new one by selecting '+ Create a Campaign' from the dropdown. See more here on how to set up a new Campaign.

Once you've selected your Campaigns, the details will be filled in in the table underneath. A few tips:

  • If you would like to test minor changes between your control and test groups, you can select the Campaign for your control and then select 'Duplicate Group' at the bottom of the table! This will allow you make those minor changes and save your test group Campaign quickly.
  • You can use the 'Edit Details' button to make any changes to the Campaign you've selected directly from this page.

    The last step in setting up your Campaign test is allocating what percent of traffic will go to each group. This will be set evenly by default, but you can adjust that using the slider at the bottom of the page. 

      Step 3: Save your test.

      Once you have completed all the above steps, you will be able to save your test with the button in the bottom right.

      ❗Don’t worry, this won’t set the test live yet and you can come back and edit if you need to make changes!