Targeting

Use Intelligems targeting to include/exclude or assign specific treatment to certain traffic for your content test

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In this article

• Market & Currency Targeting
  • Example
• Page Targeting
  • How matching works 
  • Examples
    • Including traffic on a specific product page

    • Including traffic on specific product pages

    • Including traffic for pages contained inside certain collections

• Audience Targeting
  • Examples
    • Including traffic from a specific campaign
    • Excluding traffic from a specific campaign
    • Assigning a test group to visitors from a specific campaign
  • What if a visitor visits my site multiple times?

What is Intelligems Market & Currency targeting?

Intelligems market and country targeting allows you to limit your test to a single currency and/or a list of specific countries. 

How does market and currency targeting work?

• A user can go from excluded to included if they meet the inclusion criteria within their first 3 page views of your store. After their initial page views, if a user is excluded they will remain excluded for the duration of that browsing period. An excluded user's page views and orders will not be included in the test results.
• A user can go from included to excluded if they no longer meet the inclusion criteria at any time during their browsing period.
• By default, all users will be included in the test unless otherwise specified. 

Example of Market & Currency Targeting

In this example, customers shopping in USD and located in the selected countries will be included in the test. Users who do not meet the currency and country requirements will be excluded from the test.

What is Intelligems Page targeting?

Intelligems page targeting allows you to limit your test to specific pages of your store. 

How does page targeting work?

Users will only be included in the test when they land on a page whose URL is included in the test. If a user is on a page that is not included in the test, they will be excluded from the test until they land on an included page. By default all pages are included in a test.

Examples of Page Targeting

Including traffic on a specific product page

You can select a single page to target in your test. 

Including traffic on specific product pages

You can select multiple pages to target in your test. When multiple conditions are set, Intelligems will include a user if they meet any of the conditions set.

Including traffic for pages contained inside certain collections

You can set more general inclusion rules by setting a broader URL. In this example, all URLs that start with "collection-a" or "collection-b" will be included but URLs that start with a different URL, I.e. "collection-c" will not be included. 

What is Intelligems Audience targeting?

Intelligems audience targeting allows you to assign specific treatment to certain segments of traffic that visit your site while your test is live. Audiences are targeted based on the URL they first land on the site with. URL parameters supported include:

• utm_source
• utm_medium
• utm_campaign
• utm_term
• utm_context
• gclid
• gclsrc
• dclid
• fbclid
• wickedsource

Examples of Audience Targeting

Including traffic from a specific campaign

See below for an example of how to include only traffic from a specific campaign. Please note that in this case 'my-campaign' is an example, but the text for this field will be determined by your actual campaign (which you will need to set up).

Exclude traffic from a specific campaign

See below for an example of how to exclude traffic from a specific campaign. Please note that in this case 'my-campaign' is an example, but the text for this field will be determined by your actual campaign (which you will need to set up).

Assigning a test group to visitors from a specific campaign

See below for an example of how to exclude traffic from a specific campaign. Please note that in this case 'my-campaign-a' and 'my-campaign-b' are examples, but the text for this field will be determined by your actual campaign (which you will need to set up).

What if a visitor visits my site multiple times?

Intelligems will store the test group information based on the visitor's first visit to the site. So for instance, if a user first lands on the site and assigned to a test group and later returns through a URL with a URL parameter you've chosen to exclude, that user will remain assigned to the original test group.