What kind of test should I start with?

Most of our customers start off by testing the prices across their store or on their most popular product or collection as that will generate the fastest results and the most impact. When running a price test, we usually recommend testing both a lower and a higher price vs. the current price.

If you are more interested in testing around shipping, another popular strategy is to test various free shipping thresholds to see what finds the “sweet spot” of AOV and conversion rate.